At the age of 19, Lynda Resnick founded a full-service advertising agency. Running a successful business so early in life gave her invaluable hands-on marketing experience. Her sound entrepreneurial instinct, a passion for authenticity and a deep understanding of consumer behavior have been the hallmarks of her 50-year career.
Lynda has been dubbed the POM Queen for obvious reasons. In 2002, only 12 percent of the population even knew what a pomegranate was. Today, pomegranates are everywhere – in beverages, foods, nutritional supplements, even cosmetics – primarily due to the effective marketing efforts of Lynda and her team at POM Wonderful.
In 1979, in one of her first entrepreneurial forays, Lynda and her husband Stewart purchased a fledgling floral wire service called Teleflora. She had the inspiration to pair fresh flowers with a collectible keepsake container. This simple idea turned ordinary flowers into something more lasting and meaningful, and earned her a Gold Effie Award. Today, Teleflora is the world's largest floral service and floral products company.
In late 2004, Lynda and Stewart acquired FIJI Water. She quickly orchestrated a brand identity relaunch, with marketing initiatives that were as unique as the brand itself. FIJI Water is now the largest imported bottled water brand in the United States.
Lynda and Stewart also own Paramount Farms and Paramount Citrus Companies, as well as JUSTIN Vineyards & Winery and Landmark Vineyards. For Paramount Citrus's Mandarin oranges, Lynda created Cuties,® a breakthrough branding idea in a traditionally staid category. For Paramount Farms, she helped create the iconic Get Crackin’ campaign for Wonderful Pistachios, a successful advertising and marketing campaign now in its fifth year.
In 2009, Lynda shared her marketing secrets in a best-selling book, RUBIES IN THE ORCHARD. Published by Random House, it was an authoritative guide to building memorable brands and creating fresh approaches to launching them.
In addition to her business achievements, she is Vice Chairman of Los \ngeles County Museum of Art's Board of Trustees; serves on the executive boards of the Aspen Institute, UCLA Medical Sciences, the Prostate Cancer Foundation, and the Milken Family Foundation; and is a trustee of the Philadelphia Museum of Art.
In 2010, Lynda turned her philanthropic attention to California's Central Valley, where a large portion of her company's employees live and work. Her efforts resulted in the launch of the Central Valley Leadership Project, a multi-pronged program that focuses on K-12 education initiatives, nurtures future leaders and transforms low-income and underserved towns into hopeful and vibrant communities.
In 2012, Lynda was awarded a Doctorate of Humane Letters by Bard College.
The Resnicks are proud parents and grandparents and maintain homes in Beverly Hills, California and \spen, Colorado.