Aspen Planning and Evaluation Program


APEP provides advocates with free online tools: The Advocacy Progress Planner and our Continuous Progress side-by-side guides to advocacy for grantmakers and advocates working on domestic issues and global issues. These tools enable advocates, funders, and evaluators to:

  • plan better: make realistic predictions about feasible accomplishments
  • evaluate better: record information to assess progress toward your goals
  • advocate better: use what you learn to improve advocacy along the way

The Advocacy Progress Planner is a free online "logic model builder" for advocates who want to start thinking about planning and evaluation.  It can guide you to clarify the elements of your campaign: goals and impacts; audience; what you bring to your campaign; the activities and tactics you're planning for; and benchmarks along the way to your goals.  Each choice you make while creating a customized APP will pave the way for your next step. Explore a sample Plan.


Continuous Progress Advocacy Tools provide a step-by-step roadmap for planning advocacy efforts and conducting evaluations before, during and after a campaign. Whether you are an advocate just setting your goals or a grantmaker knee-deep in execution, these practical tools ensures that you are making the most of your efforts. Continuous Progress offers guides for both domestic and global issues.