Business and Society Program

Long-Term Value Creation Principles

Aspen Principles for Long-Term Value Creation

Long-Term Value Creation: Guiding Principles


Long-Term Value Creation: Guiding Principles for Corporations and Investors, a.k.a. the Aspen Principles, are explicitly written as aspirational guidelines for good business practice. In subscribing, and moving over time to implement these outcome-oriented principles in their own organizations, operating companies and investors are leading by example and taking a stand that a long-term focus is critical to long-term value creation.

 Download the Principles and a list of current signatories here.


Other Resources:

• Read Frequently Asked Questions for Corporate CEOs, a basic overview of the Principles and a guide to some of the questions that other CEOs have asked prior to making a formal endorsement.

• See a Deloitte publication featuring interviews with Judy Samuelson and other thought leaders discussing "Earnings Guidance: The Current State of Play."

•Review a November 2008 summary of recommendations from Aspen and four other organizations concerned about market short-termism; this emerged from a September 2008 event held at Bloomberg LP’s NYC headquarters.

Selection of Those Citing the Principles:

In October 2011, The Aspen Institute's Long-Term Value Principles were selected as one of the 50 High-FQ Stars by the extended network of JWT and Volans, founded by Sir John Elkington.

In July 2010, The Nation. promoted the Aspen Principles as #1 in its monthly list of "Ten Things to Foster Socially-Responsible Corporations."

Made to Stick authors Chip Heath and Dan Heath reference Judy Samuelson and BSP's work on short-termism and ending earnings guidance, citing the Aspen Principles in their second book, Switch: How to Change Things When Change Is Hard (February 2010).

In the October 2009 edition of the NMS Exchange newsletter, Casey Family Programs Chief Investment Officer Joseph Boateng wrote an article entitled, "The Significance of The Aspen Principles to Endowments and Foundations." The Seattle-based Casey Family Programs is the latest signatory of the Aspen Principles.

On September 1, 2009, John Seethoff, Vice President and Deputy General Counsel at Microsoft, highlighted the Aspen Principles in "A Principled Approach to Compensation Reform," a post in Microsoft's corporate blog, Microsoft on the Issues

Also see our Press Page to see what others have been saying about the Principles.