Next-Generation Media: The Global Shift
by Richard P. Adler

A Report of the 2006 FOCAS.

To read the interactive version of the report, click on the table of contents below, or Download Report in PDF.

Foreword, Charles M. Firestone

Introduction

From Mass to Personal, From Push to Pull
The State of the Internet
Life in Online Communities
The Net, Community, and Traditional Media

Next-Generation Content: User-Generated Content and Social Networks

Wikipedia
Second Life
craigslist
Enter the Blogs
New Options for Adding Value
New Metrics

The Attention Economy: Marketing to the Next Generation and the Power of Choice

The Paradox of Choice
Building Trust

Global Consequences of Next-Generation Media

Wiring the World

Citizenship for the Next Generation

Leadership for the Next Generation

New Roles in a New World

Notes

Appendix

Forum Participants
About the Author