ProMaxBDA is a non-profit, full-service, membership-driven association for promotion and marketing professionals working in broadcast media. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider. They have has established the PromoPathway, an internship and mentorship program for creative youth, ages 18-26.   Training is provided by Santa Monica Community College and South Bay Development Corporation.  Students are referred to a variety of Hollywood networks and studios.