A potentially powerful trend is developing in the business and financial world. By learning to "value the environment," companies and financial institutions are uncovering another competitive edge. As communication of the business value of environmental considerations improves in quality and quantity, market forces will increasingly drive environmental progress and environmental opportunities will more directly drive strategic business planning.

Capitalizing on this recognition, insightful businesses are looking beyond the costs of environmental compliance and beginning to incorporate environmental factors into their basic business decisions, seeking to derive and drive strategic business value from these environmental factors.

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