Kate Roberts

Kate Roberts is the Founder of YouthAIDS and Five & Alive, two marketing programs implemented by Population Services International (PSI), where she is a Vice President. Founded in 2001, YouthAIDS is a global education and prevention initiative of PSI that stops the spread of HIV/AIDS and reaches 600 million young people in more than 60 countries with life-saving messages, products, services and care through the use of media, pop culture, music, theatre and sport to stop the spread of HIV/AIDS and reach

Kate has enlisted the support of top celebrities and donors such as Bono, Salma Hayek, Cindy Crawford, Christina Aguilera and Ludacris, in addition to YouthAIDS Global Ambassador, Ashley Judd. In 2002 YouthAIDS partnered with MTV to produce the "Staying Alive" concert, a $3 million production broadcast in 170 countries worldwide and featured on all major news channels, including CNN. Roberts was also featured in the Washington Post and was named “Power Player of the week” on Fox News following the production. She has been given the distinct honor of speaking frequently at the Aspen Ideas Festival in Colorado along side panelists such as Queen Noor, Colin Powell, President Clinton and leading health officials. Kate has also spoken at The Wharton School of Business, The George Washington University and Harvard Business School. During her time with PSI Kate has produced four award –winning documentaries aired on VH1, The Discovery Channel and National Geographic aimed at raising awareness about the global HIV/AIDS crisis as they follow YouthAIDS Global Ambassador Ashley Judd through the most afflicted areas of Africa, Central America and India. Roberts has also given the YouthAIDS Outstanding Achievement Award to individuals such as Sir Richard Branson, Sir Elton John, Archbishop Desmond Tutu and Sir Bob Geldof at her annual YouthAIDS Gala.

Roberts has recently been awarded the honor of “Young Global Leader of the World 2007” by The World Economic Forum, an award that recognizes 250 young leaders for their professional accomplishments, their commitment to society and their potential to contribute to the shaping of the future world. As a recipient, she has attended the Annual Conference of the World Economic Forum and other prestigious events, and in October 2007, she was featured as a CNN Hero.

In 2005, YouthAIDS partnered with ALDO Shoes to produce an innovative, celebrity driven empowerment campaign: Hear No Evil, See No Evil, Speak No Evil. Through the sale of empowerment tags and lapel pins featured in ads with artists such as Christina Aguilera, Penelope Cruz, Charlise Theron, LL Cool J, Avril Levine, this cause-related marketing campaign raised millions of dollars and reached 1.5 billion people in 25 countries.  

Most recently Roberts has launched Five & Alive, an exciting new marketing initiative aimed at raising funds and awareness for PSI’s child survival programs. Five & Alive will strive to protect the lives of children five and under from preventable diseases. Kate has also recently Co-founded and serves as an active board member of the Global India Fund.

Prior to her role at PSI, Roberts worked with Bates, Saatchi & Saatchi Advertising. As Managing Director, Roberts established the promotion agency “141” in Russia, the Ukraine, and Romania and oversaw operations for other Eastern European markets. Kate also served as Marketing and Distribution Manager for Independent Media in Moscow, launching Russian Cosmopolitan Magazine as well as acting as a Public Relations and Events Consultant for The Moscow Times.

Originally from the United Kingdom, Kate graduated from Southport University of Art and Technology in England, launching her career with the prestigious hotel group Relais et Chateau. She speaks five languages, including Russian, Dutch, and Romanian. Kate is also an accomplished contemporary artist and interior designer.