Fighting AIDS as Corporate Policy“We Agree” that Chevron’s campaign to raise awareness about their work fighting HIV/AIDS is good advertising. In fact, it’s similar to the wildly successful approach taken by the Nike Foundation’s Girl Effect. The motives behind corporate social
ATEST Promotes Human Trafficking AwarenessWhen an issue needs a boost in salience, carefully timed and placed paid media is an appealing option—resources permitting. Case in point: this week Humanity United’s Alliance to End Slavery and Trafficking (ATEST) coalition took the opportunity of
