2012 Aspen Environment Forum: How to Get People to Change the World

Loading the player...
Publication Date: 
06/25/2012

Can change happen on environmental issues if we just learn to communicate about them better? This panel of professional communicators will present their ideas and distinct approaches, then discuss them with the audience. This not-to-be-missed plenary will help you take what you've learned at the Aspen Environment Forum and apply it to the change you want to see in the real world.

What We (Should) Talk About When We Talk About Climate

Hit Them Below the Neck
Randy Olson is a marine biologist turned movie-maker. Author of Don’t Be Such A Scientist, he’ll tell us how to act when communicating complex materials to lay audiences.

Communicate Like a Leader
Nancy Baron is Director of Science Outreach, COMPASS and lead communications trainer, Leopold Leadership Program. She'll share insights from a decade of coaching scientists—many of whom have become agents of change.

Moderator

Frank Sesno, Director, Media and Public Affairs, George Washington University
Veteran CNN newsman Frank Sesno now heads the School of Media and Public Affairs at George Washington University. At GW he is creator of Planet Forward. a user-driven website and public television program focusing on issues of energy, climate, and sustainability.