An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing. She is an expert in creating and executing marketing, branding and communication strategies that accelerate growth, increase shareholder value and advance corporate reputation. Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Steve left Apple to form NeXT and acquire Pixar, he chose Andy’s public relations agency, Cunningham Communication, to represent him. She continued to work with Steve for several years and has developed marketing, branding and communication strategies for game-changing technologies and companies ever since. Andy is the founder and president of SeriesC, a brand strategy firm dedicated to bringing innovation to market. SeriesC has worked with companies in various markets including telecommunications, search, energy efficiency, media and publishing, finance, mobile apps, display technology, healthcare, big data and semiconductors. Andy serves on the following boards: The Aspen Institute; Specialized Bicycle Components, Inc.; and ZERO1: The Art & Technology Network, an organization she founded in 2000 with the mission to shape the future at the intersection of art and technology. Past board positions include YPO, WPO, CEO, the Peninsula Open Space Trust (POST) and the Computer History Museum. She is a 1998 Aspen Institute Henry Crown Fellow and holds memberships in WPO, CEO, TED and Women Corporate Directors. Andy graduated from Northwestern University and lives in Palo Alto, California with her aviator family: her husband Rand Siegfried, and their two children, McKinley and Cormac.