As the former Chief Marketing Officer and Senior Vice President at IBM, Carla was responsible for all aspects of the company’s marketing efforts including brand, proactive demand generation, and enhancing customer engagement by partnering with sales. Her team includes marketing professionals located in dozens of countries worldwide.
Prior to IBM, Carla spent two years as the Executive Vice President, CMO, and General Manager of the Portfolio Business unit of NI, where she served as the first CMO in NI’s history and focused on rebranding the 40+ year company. Carla also served as the CMO of Rackspace, where she drove a repositioning campaign which doubled brand awareness and led to the successful private equity sale of the company. Prior to Rackspace, Carla spent 15 years at Dell, where she worked across every sales function and geography. Her roles included launching new businesses in emerging markets, running multiple P&Ls and modernizing the inside sales function.
Carla is a recognized leader in building a better society by the Aspen Institute, serving on their Board of Trustees and as a member of its Henry Crown Fellowship class of 2016. In 2017, she was named a Women to Watch by Inc. Magazine. The daughter of hard-working immigrants and entrepreneurs from Uruguay, and an immigrant herself, she is a champion for diversity and inclusion. She is the president of the board of the Texas Conference for Women and the chair of the Austin Community Foundation.