Jorge Fontanez

Jorge Fontanez

2017 Ricardo Salinas Scholar, Ricardo Salinas Scholarship

Consultant to for-profit and nonprofit social enterprises developing next level growth strategies. I advise small businesses and startups with a focus on brand and marketing strategy

(Washington, DC) Consultant to for-profit and nonprofit social enterprises developing next level growth strategies. I advise small businesses and startups with a focus on brand and marketing strategy. Intensely focused on go-to-market strategy, audience development, stakeholder engagement and earned revenue. I am having fun experimenting in the classroom as an adjunct professor of Marketing with Bard MBA in Sustainability, where I am exploring how we might “Achieve a Regenerative Economy through Meaningful Stakeholder Engagement.” As a First Movers Fellow since 2014 at The Business & Society Program of The Aspen Institute, I have an expressed commitment to Corporate Social Responsibility (CSR), creating shared value at the intersection of corporate profitability while addressing environmental and social issues. I am passionate about diversity and inclusion strategies, corporate citizenship and purpose-driven marketing programs that engage internal and external stakeholders online and offline with an insights-based approach. Honored as “40 under 40” Brand Innovators in 2012 for expertise in digital marketing. Established my company building on my in-depth experience managing global brands, launching new products and leading national, integrated marketing campaigns across a variety of sectors including Consumer Goods, Mining and Minerals, Automotive and Financial Services.

 

Participated in Aspen First movers summit IV