Luis Fernando Llosa is a Peruvian American writer, editor, speaker, investigative reporter, youth sports consultant and full-time father-coach. He is also the co-founder of Whole Child Sports, an organization that is devoted to improving the quality of youth sports experiences. Llosa began his journalism career at FORTUNE MAGAZINE in 1995. After moving to MONEY MAGAZINE in 1996–and working there for three years–he joined SPORTS ILLUSTRATED as a general reporter. For the next twelve years he wrote, edited and investigated for the magazine. His first investigation, in 2001, exposed Little Leaguer Danny Almonte’s age fraud, ranked among the top ten sports scandals of the past century. In 2004, Llosa reported from Mexico and the Dominican Republic for “Totally Juiced,” Sports Illustrated’s National Magazine Award finalist in the reporting category.
Llosa has made more than 500 national and local television and radio appearances, including spots on CBS Evening News, CBS Early Show, CNN, CNN American Morning, CNN en Español, FOX, FOX News, FOX & Friends, Greta Van Susteren, Nancy Grace, Univision, and CNBC, to discuss steroid investigations and other sports-related issues. He’s been interviewed on NPR, ESPN Radio, The Jim Rome Show, and hundreds of other major and small market radio shows.