Luis J. Echarte

Luis J. Echarte

Vice President, Grupo Salinas, Latinos and Society Program

Luis J. Echarte knows how to run international companies and build global brands.

Luis J. Echarte knows how to run international companies and build global brands. He can analyze growing markets, while keeping track of the financial details of major corporations.

Mr. Echarte is a Vice President of Grupo Salinas, one of Mexico’s five largest corporate groups, with businesses in media, retail, banking, telecommunication and other financial services. He also served as Chief Financial Strategist of the Group, President of Azteca America, Corporate Vice President of TV Azteca and Corporate Vice President and Chief Financial Officer at Grupo Elektra.

Prior to that joining Grupo Salinas, Mr. Echarte was President and Chief Executive Officer of Bacardi Imports, Inc., developing a worldwide growth strategy for the Bacardi brands. Earlier in his career, Mr. Echarte led the development of residential units in southern Florida as President and CEO of the Echarte Development Co.

Mr. Echarte serves on the Boards of Directors for Azteca America, TV Azteca, and Grupo Elektra, Punto Casa de Bolsa, and is a member of the Chief Executives Organization and World Presidents Organization.