Born in Puebla, Mexico, throughout his researcher career Pablo has always been a curious mind about human behavior, looking to understand why do we do what do and developing a particular interest on how people can use technology to improve their lives.
Currently leading Google B2C and B2B research efforts in Mexico, Colombia and Central America Pablo works with multiple companies of different backgrounds and sizes across the region sharing consumer insights and market trends. He is also Vice President of business intelligence at the Internet Advertising Bureau Mexico (IAB) driving digital adoption efforts for the industry. Prior to joining Google Pablo worked at Kellogg’s Latin America marketing department conducting quantitative and qualitative studies.