Sue Hunt is Project Director of the Sports & Society Program, with responsibility for the Project Play 2020 initiative. Sue oversees the strategic, programmatic and operational elements of Project Play 2020, in which leading sport organizations and other groups are coming together to grow national sport participation rates and related metrics among youth.
Sue brings a wealth of knowledge, talents and experiences to the Aspen Institute. She previously was Chief Marketing Officer at Universal Tennis, a startup company. Prior to that, she was Chief Marketing Officer of the U.S. Tennis Association, where she oversaw marketing and digital efforts and helped reimagine the USTA’s approach to youth tennis. She was a driving force behind a groundbreaking endorsement of multisport play by more than 40 national sport and other organizations, an effort inspired by Project Play.
Sue graduated from the University of Connecticut with a degree in economics. Her husband, Scott Slobin, is a tennis teaching professional at a club in Fairfield, Conn., where the couple lives with their three children.