Yasmin is the Director of Research and Development for Jigsaw, a unit within Alphabet Inc. focused on solving global security challenges through technology. Yasmin was previously Head of Strategy and Operations for Google Ideas, now Jigsaw.
At Google, Yasmin served as Head of Sales Strategy and Operations for Southern Europe, Middle East, and Africa as well as Africa Operations Manager. Before joining Google, she consulted for Booz Allen Hamilton. Yasmin has experience leading projects in some of the world’s toughest environments, including Iran, Syria, UAE and Nigeria. In 2012, she led a multi-partner coalition to launch Against Violent Extremism, the world’s first online network of former violent extremists and survivors of terrorism. Based on her own interviews with ISIS defectors and jailed recruits, last year Yasmin launched the Redirect Method, a new deployment of targeted advertising and video to confront online radicalization.
Yasmin is a Senior Advisor on Innovation to Oxford Analytica. Until 2015, she co-chaired the European Commission’s’ Working Group on Online Radicalization. Yasmin was just named as one of Fortune’s “40 Under 40” most influential young leaders, and in 2016 was named one of Fast Company’s “Most Creative People in Business.”
Outside of geopolitics and technology, Yasmin pursues her passion for art—in 2016, she produced the psychedelic papier-mâché art feature film Adam Green’s Aladdin. She also serves on the Board of the Tory Burch Foundation.