Expert with more than 20 years of experience in Digital solutions, web site construction, critical mass generation, content management, Adserving, eCommerce, and Social Media. He worked in transnational companies such as Citygroup, Wanadoo / Starmedia of France Telecom. In 2000 he was a member of the founding team of MSN in Mexico. Later he founded Tuaviso and Reputation Level, and in 2009, he received the “Escalando” award from AMIPCI to the highlights on the Internet. He has been working with a large number of online TI projects inside the private sector and with government. He is currently founder of Alyson Interactive, a digital development company, and nowadays he collaborates on TV Teleformula News, and other TV shows also as an expert on social media and trending topics, named SrTrendingTopic. Recently he started to teach and share his experiences with some of the most prestigious universities in Mexico such as U. Anáhuac, ITESM, ITAM, among others.