Pavlína is a marketing and business consultant. She is a Lead Mentor in Google Developers Launchpad and a Strategist in technology studio manGoweb. In the past, she worked as a CMO at fashion retailer ZOOT or at marketing agency H1.cz. Later on in 2FRESH, she was responsible for innovation. 5 years ago she founded #HolkyzMarketingu, a female empowerment community for marketing professionals which currently unites 16 000+ women. She is a Transparency International Board member. She was selected to Aspen Institute Young Leaders Program (2017), YTILI Fellowship (2018) and Czech-German Young Professionals Program (2019), and nominated for Digital Personality of the Year (2017).