Attention & Democracy Initiative

The Attention & Democracy Initiative (ADI) examines the links between our increasingly attention-driven economy and the state of American democracy. On Facebook’s role in the context of elections, Mark Zuckerberg wrote “Our responsibility is to amplify the good and mitigate the harm.” ADI is assembling a cross-partisan group of leaders from civil society, the news media, the tech sector and others to see if we can come to a shared definition for what “good” should be amplified. The Initiative aims to identify broadly supported and practical ways of incentivizing the production and distribution of that content and ultimately improve the health of political discourse in this country.