Blog Posts

Candidates at the ninth Democratic debate discuss Latino-owned businesses and their plans for closing the $7 billion gap between white entrepreneurs and entrepreneurs of color.

Latinx founders in the US are starting and growing businesses at a significant rate. According to the 2017 Kauffman report on early entrepreneurship, nearly one in four new businesses was Latino-owned as Latinxs are 1.7 times more likely to start businesses.

The consumer landscape in the US is changing; as Latinos become a more prominent part of the consumer market, companies must adapt to the diversifying cultural dynamics.