This morning’s Aspen Lecture featured an inspired talk from Stanford University professor TINA SEELIG focusing on connecting the dots between inspiration and implementation. Entrepreneurship is a tricky business, and Seelig presents a framework, the Invention Cycle, that gives inventors the confidence to execute on their ideas.
Successful entrepreneurs have an aptitude for innovation, not just creativity, and there’s a huge difference:
“Creativity is an idea that’s new to you. Innovation is an idea that’s new to the world.” –@tseelig #AspenIdeas
— Jane McGonigal (@avantgame) June 30, 2016
Innovation isn’t about strokes of genius and moments of brilliance — it’s a discipline rooted in preparedness and in ‘little experiments:’
Learning about PRE-totyping (not prototyping) and creativity w/@tseelig at #AspenIdeas. “Should you build it?” pic.twitter.com/dUwWemoRDb
— Manoush Zomorodi (@manoushz) June 30, 2016
.@tseelig: Innovation is about little experiments: pretotyping (should you build it?) and prototyping (can you build it?) #AspenIdeas
— Mónica Feliú-Mójer (@moefeliu) June 30, 2016
Seelig’s message to aspiring entrepreneurs? Don’t put the cart before the horse.
@tseelig : A prototype determines if you can build the product. A pretotype determines whether you should build it in the 1st place. #Aspen
— Denisse M. Rodriguez (@denissemaria) June 30, 2016
And a word of encouragement to those aspiring inventors who don’t know where to begin – open up and let your passion find YOU.
@tseelig : You don’t find your passion, you engage with the world and passion finds YOU.#AspenIdeas
— Denisse M. Rodriguez (@denissemaria) June 30, 2016
Tina Seelig’s points rang true this week as great minds collect in Aspen to share compelling ideas. Her talk is an important reminder that ideas alone don’t drive change – ideas and innovation do, and that inventing isn’t an inherited quality – it’s imbued through engaging with the world.
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