Around the Institute

Evaluating measurement and measuring evaluation

January 16, 2015  • Institute Contributor

Eating Nielsen for breakfast

CNBC decided to drop Nielsen ratings for its daytime audience, opting for a survey instead. Nielsen is struggling to accurately measure TV exposure in a highly fragmented media environment. We feel their pain. Check out articles, here and here, co-authored by APEP’s own Susanna Dilliplane. The stakes (and frustration levels) are high in the TV biz – billions of advertising dollars rest on these ratings. Susanna will discuss media measurement, political attitudes and more with Tom Black of the Gates Foundation and Tom Glaisyer of the Democracy Fund at our March 4th breakfast event. Stay tuned for more deets.


Tiny Bubbles

We are not easily dazzled by Powerpoint. Even animated PPT with moving bubbles. But we were dazzled by Barb Masters and Gigi Barsoum’s AEA 2013 presentation of their ten-year retrospective evaluation of the California Wellness Foundation’s public policy grantmaking.  Their report is now available, sans moving bubbles but still dazzling. It’s a great demonstration of ways to apply Julia Coffman’s Policy and Advocacy Strategies Framework, known to its friends as the “three-by-three” tool and introduced in this here article in 2009.


Tell them what they need to know

The AEA recently posted a nice series of AEA365 blogposts about qualitative evaluation. Not signed up? Let us repeat: C’mon Man! Now subscribe here. George Grob relays some smart, practical advice about how to deliver evaluation results to policymakers in ways they can hear and use them.