Around the Institute

Media Madness

January 30, 2015  • David Devlin-Foltz

Oh, Behave!

The film industryadvertising, and even your friends at APEP believe that many behaviors and norms relate to sex. Now comes a behavioral economist Eliana La Ferrara to inform MTV’s well-regarded Shuga  project: “…an African version of Gossip Girl, but with sexual-health messages weaved through.”


Myth of the “Best Practice”

The term “best practice” gets thrown around the office a lot (along with other buzzwords like “actionable” and “synergy”), but what does it really mean? Michael Quinn Patton over at the BetterEvaluation blog suggests that using the phrase “best practice” might actually be the worst practice as it “poisons genuine dialogue about both what we know and the limitations of what we know.” There is never a one-size-fits-all solution to any problem, especially when it comes to evaluation and measuring impact. Plus, you know it’s time to make a change when a cliché gets called out by Dilbert. 


Mo’ Media Measurement

Last week we featured media impact benchmarks from Douglas Gould and Company and other media impact tips. Our pal Johanna Blakley at the “other” Annenberg School offers their really cool guides to understanding media metrics. Help is on its way for the media-ly and metrically challenged.