Around the Institute

Minneapolis or Bust!

October 19, 2012

RSVP for the Advocacy and Policy Change TIG Business Meeting and Reception on Oct. 25th
The American Evaluation Association’s annual conference is almost upon us and we’re getting our bags ready to join the fun in Minneapolis. This year, The McKnight Foundation has kindly offered to host the Advocacy and Policy Change Topical Interest Group’s business meeting (6:30 to 7:30pm) and reception (7:30 to 9:00pm) on Thursday, October 25th. Please RSVP by replying to this email. We hope to see you there!

Diplomacy by Way of Twitter
In a recent article for The Atlantic, Brian Fung writes about how diplomacy is changing as a result of social media. As embassies and diplomats around the world increase their use of Twitter and other outlets, Fung argues that they should first embrace the unpredictability of the digital realm. Conversations start organically, and you never know exactly how they will evolve. Fung smartly points out that evaluating this kind of activity is no easy task, but there are tools out there (like Klout) to help us get started.

Tit for Tat
When Richard Neill posted a tongue-in-cheek note on Bodyform’s Facebook page accusing the feminine hygiene company of “misleading” advertising, it didn’t take long for the post to go viral. Bodyform quickly saw an opportunity to increase the popularity of its brand and provide some good laughs in the process. In its YouTube response, the company addresses Neill’s concerns by offering a tutorial on women’s bodies. Advocates may want to add this strategy to their online toolbox, humor and all.