So What?

Snark in review

October 9, 2015  • Institute Contributor

“So What?” – Your Weekly Guide to Advocacy With Impact 

Lovingly selected and lightly snarked by Team APEP: David Devlin-Foltz, Susanna Dilliplane, and Christine Ferris


APEP Popularity Contest(ed)

We received some thoughtful and supportive comments in response to our recent requests for reader feedback. One theme emerged pretty consistently: keep up the light, arch, skeptical, humorous tone. In other words, to paraphrase you, dear readers: snark on. After DDF requested your “qual” feedback, Christine and Susanna went “quant”: How does So What? measure up to the M+R benchmarks for blogification? Pretty well: over our February-August study period, our average open rate is 20.25%; our average click-through rate is 5.6%, compared to M+R Benchmarks 2015 averages of 16% and 3.3%, from their study of 84 nonprofits. And that doesn’t count mobile “opens.”

Networking!” from May 29 was the most opened weekly. Honorable mentions: “Like a Girl, Not a Bride” and “Media Metrics and Desquishification”. Sadly, “Healthy and Local”, “APEP Walks the Walk and Invites You to Squawk” and “Freedom, Philanthropy and Free Stuff” came in last. (Maybe “healthy and local” sounded too hipster. But who doesn’t like complaining, freedom and free stuff?) 

Best So What? click-bait, sez you:

In case you missed them the first time, here are the ten most popular links from the last six months of So What?. Interestingly eclectic.

  1. March 20: Evidence-based Public Health: Not Only Whether It Works, But How It Can Be Made to Work Practically at Scale

  2. February 6: Ending Child Marriage in a Decade: What Research is Needed?


  4. March 13: Embrace a Sport Model that Welcomes All Children

  5. February 6: Solutions to End Child Marriage: Summary of the Evidence

  6. March 27: Capacity Building 9.0: Fund People to Do Stuff, Get Out of Their Way

  7. May 29: Final Report: Helping Think Tanks Measure Impact

  8. May 15:This Is How Fast America Changes Its Mind

  9. May 29: Making a Difference: M&E of Policy Research

  10. April 3: The Advocate’s Evaluation Toolkit

Thanks again, gentle readers. Further feedback ever welcome to: