Economics and Journalism

June 22, 2017  • Communications and Society Program

The following is part of a series of posts on the #FutureofNews highlighting discussions from the Aspen Institute Roundtable on the Future of Journalism.

The move to digital hollowed many newspapers’ budgets, and there is still no clear answer on how the future of journalism will be funded. Advertisers might have once been dependent on papers to reach potential customers, but in today’s world advertisers control where they go and what they pay. For every ad dollar spent, 85 cents goes to Facebook and Google, leaving precious little to fund investigative journalism.

At this cost, how can the industry survive? Read more about the strategies industry innovators are using to fund the #FutureofNews in the Aspen Institute Future of Journalism report at