Employment and Jobs

Upskilling in the News: Herschend Enterprises Launches 100% Free Education Program for Employees

February 8, 2022  • UpSkill America

UpSkill America is an employer-led movement to expand opportunity for America’s workers and allow our economy and communities to thrive. As part of our mission to advance the upskilling movement, we are pleased to share the following news.

Photo of the sign outside Dollywood

Photo credit: Dollywood

Today, Herschend Enterprises, the nation’s largest privately-owned themed attractions corporation, announced it will cover 100% of tuition, fees, and books for employees enrolled in its new GROW U. education program. GROW U. will launch on February 24 for all 11,000 seasonal, part-time, and full-time employees of its 25 attractions across the US, including Dollywood, the Harlem Globetrotters, Silver Dollar City, Kentucky Kingdom, and more. GROW U. hosts more than 100 diploma, degree, and certificate programs across 30 learning partners in Guild Education’s Learning Marketplace, including in fields such as business administration and leadership, culinary, finance, technology, and marketing. Additionally, the company will provide up to $5,250 per year for 150 additional programs in fields like hospitality, engineering, human resources, and art design. Read more.

Even as the pandemic continues to impact our economy and society, we are pleased to see companies like Herschend remain committed to advancing the upskilling movement. We hope other organizations find innovative ways to promote upskilling during this challenging time.


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Herschend Enteprises will cover 100% of tuition, fees, and books for all 11,000 employees through its new education program with @GuildEducation.

Paying for school can feel like a roller coaster. 🎢 @Dollywood makes it easy by giving employees a free education. Learn more about Herschend Enteprises’ new #upskilling program.

A slam dunk for #upskilling! 🏀 Employees of @Globies can get a free education through Herschend Enterprises’ new GROW U. program.

#Upskilling in the News: Herschend Enterprises (including @Dollywood, @Globies, @SDCAttractions, and more) Launches 100% Free Education Program for Employees in Partnership with @GuildEducation.

“[Our employees’] futures should be grown with love, not loans… We’re thrilled to make this benefit available to all.” -Andrew Wexler, CEO of Herschend Enterprises

“With this program, Herschend is preparing its workforce for the jobs of the future with new skills and mobility opportunities.” @NatalieMcCull @GuildEducation


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UpSkill America is an employer-led movement that promotes training and advancement practices to help workers progress in their careers and move into better-paying jobs. UpSkill America is an initiative of the Economic Opportunities Program.

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