Yai Vargas

Yai Vargas

2019 Ricardo Salinas Scholar, Ricardo Salinas Scholarship

Yai Vargas is founder of The Latinista.

Yai Vargas is founder of The Latinista. As a leading multicultural marketing expert with a niche in building marketing strategies and community engagement programs, Yai spearheads opportunities for Fortune 100 corporations seeking to develop programming among their diverse employee resource groups. She is passionate about sharing her industry knowledge, as a public speaker, on various topics such as executive presence, personal branding, LinkedIn and female leaders in the workplace. Yai’s extensive corporate and agency experience in diversity, public relations and multicultural communications have allowed her to add tremendous value to the automotive, sports, non-profit, health and financial services sectors. She focuses my work on helping others upskill, learn something new and help them catapult their careers. Selected to participate in 2019 Ideas Festival, Session 1.