Distance Learning and the Changing Face of Business Development Services

August 1, 2011  • Luz Gomez & Joyce Klein

Download Publication
View this Publication
Download PDF

A long-time challenge facing microenterprise programs is how to reach out to larger numbers of entrepreneurs efficiently despite the distance in proximity to a program office. A common strategy, for both rural and urban programs, has been to grow geographically — establishing branch or regional offices wherever potential clients work and reside in numbers. While the bricks and mortar strategy has many obvious benefits (local credibility, increased market knowledge, and enhanced customer service being just a few), it also carries some substantial drawbacks, not the least of which is cost. Although these drawbacks do not mean that practitioners will not continue to expand their physical presence, there are compelling reasons to look more closely at distance learning.