Entering the Relationship: Finding and Assessing Microenterprise Training Clients

August 1, 2002  • Joyce Klein

Download Publication
View this Publication
Download PDF

This training module explores how program practitioners can conduct market research, develop effective marking strategies and appropriately screen and assess incoming clients. Each of these topics is discussed in depth, along with lessons and findings based on research into best practices in use in the microenterprise industry today. Also included is a set of tools practitioners can use to adapt these best practices to their own institutions.