FIELD Forum Issue 18 – Understanding National Lending Trends and Local Markets: The Role of Market Research

September 1, 2006  • Joyce Klein

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This forum presents the lessons learned from five market research projects conducted by microlenders that explored how national trends in private-sector microenterprise lending were affecting their local markets. To conduct their research, the five organizations used a range of techniques, including: customer surveys, focus groups with bankers and customers, Web-based research and interviews with local bankers.