Making the Connection: People, Incorporated of Southwest Virginia/Appalmade

December 1, 2001  • Candace Nelson, Karen Doyle Grossman & Amy Blair

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This third and final publication in the Access to Markets Case Study Series explores the three marketing strategies used by Appalmade to promote products created by home-based crafters in the Appalachian region: a retail store, wholesale sales and church-based sales. Detailed are the experiences and challenges faced by Appalmade staff, along with the lessons they learned.