Business and Markets

How Businesses Can Make a Positive Impact While Still Making Money

August 18, 2016  • Business and Society Program & Fortune

Lutron president Michael Pessina and Blue Apron CEO Matt Salzberg discuss leading with purpose.

Leading with Purpose. Those three words are the new mantra from Corporate America boardrooms to Silicon Valley startups. There is fresh thinking these days about how a company defines its greater purpose. And many CEOs are concluding that it makes business sense to embrace strategies that would make the world a better place. They are letting go of the decades-old notion that a company’s primary duty is maximizing shareholder value.

Read More: How Businesses Can Make a Positive Impact While Still Making Money, by Susie Gharib of Fortune.