The CEOs of TIAA, Duke Energy, and startup Blue Apron make a case as to why a long-term commitment toward making a positive difference in the lives of their company’s employees, their communities and the world, is good, smart business.
At the core of the concept of “Leading With Purpose” is meeting a need that makes the world a better place. For many believers, that means a long-term commitment. But that notion challenges the conventional wisdom that the primary mission of corporations is to maximize profits for shareholders which is tied to the short-term performance of stock prices.
In this segment, three CEOs talk with Fortune’s Susie Gharib about the challenges of short-term versus long-term thinking.
Read More: This Is What a Company That Is ‘Leading With Purpose’ Looks Like, by Fortune.