Fashion designer Rebecca Minkoff, co-founder and creative director of Rebecca Minkoff, explains why leading with purpose means women empowerment is a key part of her company’s strategy.
Rebecca Minkoff has been on a social mission ever since she launched her fashion business. Her “I love New York” T-shirt design hit it big when actress Jenna Elfman wore it on The Tonight Show shortly after the September 11th terror attacks. She donated all proceeds from sales of those T-shirts to the 9/11 relief efforts.
Now Minkoff is a fashion industry leader selling luxury handbags, apparel and accessories all around the world, but her company’s agenda still has a greater purpose. One goal is promoting female entrepreneurship and empowerment. The other is to encourage women to pursue careers in science, technology, engineering and math, or what’s called “STEM”.
Read More: Rebecca Minkoff Wants to See More Women in STEM, by Fortune.