The Aspen Institute Launches the Better Banking Project

April 10, 2013

Contact: Andrea Browne-Phillips

New Research Shows Unexpected Drivers of Trust in Banking; 
Reveals Most and Least Trusted Bank Brands

WHAT: “Is Trust a Lost Cause? Banks, Consumers and a Post-Crisis World”  

As banking scandals continue to dominate headlines worldwide, this inaugural event examines the breach of trust between the financial industry and society. The panel will explore hidden causes of the breakdown of trust, expectations for the future, and potential solutions to repair the breach.  

Eliot Spitzer, former governor and attorney general of New York
Raj Date, former deputy director, US Consumer Financial Protection Bureau
Robert Wolf, CEO, 32 Advisors; former CEO, UBS Americas

Moderator: Susan Ochs, senior fellow and founder of the Better Banking Project, the Aspen Institute; former senior advisor, US Department of the Treasury 

WHEN: Tuesday, April 16, 2013
8:00am – 10:00am

WHERE: Harvard Club of New York City, 27 W. 44th Street, New York, NY 10036

Registration is required to attend this event.

The Better Banking Project aims to identify and promote best practices in the financial services industry.  Working with a cross-section of industry stakeholders, the Project will develop a set of metrics that help gauge trustworthiness in America’s leading banks.  These published rankings will provide new data to empower consumers and investors, as well as steps to help the industry build more stable, customer-centric organizations.

The Aspen Institute Initiative on Financial Security (IFS) is a leading policy program dedicated to helping bring about the policies and financial products that enable all Americans to save, invest, and own.

The Aspen Institute is an educational and policy studies organization based in Washington, DC. Its mission is to foster leadership based on enduring values and to provide a nonpartisan venue for dealing with critical issues. The Institute is based in Washington, DC; Aspen, Colorado; and on the Wye River on Maryland’s Eastern Shore. It also has offices in New York City and an international network of partners. For more information, visit

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