Asset Building through Credit – Episode 2: Defining Deep Customer Problems

June 9, 2015  •

The Asset Building through Credit (ABC) Pilot Program, led by FIELD at the Aspen Institute and funded by the Citi Foundation, had promising results. Microenterprise programs that offered secured credit cards and credit coaching saw their participants’ credit scores increase significantly. With higher scores, these participants were more prepared to access business loans and achieve future micro-entrepreneurial success.

But once the pilot program is complete, how can its success be sustained over the long-term? Episode 2: Defining Deep Customer Problems is the second of a three-part series answering that question. In this video, we explain how microenterprise programs can go from a general idea of how they help their customers to a specific and clear understanding, using the Lean Canvas as a guide.

Thank you to Mattias Kraemer, program manager at MEDA, for narrating this video!