Aspen is a place for leaders to lift their sights above the possessions which possess them. To confront their own nature as human beings, to regain control over their own humanity by becoming more self-aware, more self-correcting, and hence more self-fulfilling.
Walter P. Paepcke, Aspen Institute Co-Founder
Aspen Institute
Jorge Fontanez
2017 Ricardo Salinas Scholar
(Washington, DC) Consultant to for-profit and nonprofit social enterprises developing next level growth strategies. I advise small businesses and startups with a focus on brand and marketing strategy. Intensely focused on go-to-market strategy, audience development, stakeholder engagement and earned revenue. I am having fun experimenting in the classroom as an adjunct professor of Marketing with Bard MBA in Sustainability, where I am exploring how we might “Achieve a Regenerative Economy through Meaningful Stakeholder Engagement.” As a First Movers Fellow since 2014 at The Business & Society Program of The Aspen Institute, I have an expressed commitment to Corporate Social Responsibility (CSR), creating shared value at the intersection of corporate profitability while addressing environmental and social issues. I am passionate about diversity and inclusion strategies, corporate citizenship and purpose-driven marketing programs that engage internal and external stakeholders online and offline with an insights-based approach. Honored as “40 under 40” Brand Innovators in 2012 for expertise in digital marketing. Established my company building on my in-depth experience managing global brands, launching new products and leading national, integrated marketing campaigns across a variety of sectors including Consumer Goods, Mining and Minerals, Automotive and Financial Services.
