Debut Remarks

Project Preview and Opening Remarks

Introducing Why We Play

At the 2025 Project Play Summit, Britt Salvesen, head of photography at LACMA, publicly introduced Why We Play for the first time. In her remarks, she set the vision for the series as a long-term cultural exploration that connects sport, art, identity, and American life. Her message helped frame the project as both a historical reflection and a forward-looking invitation to rethink the purpose and power of sport.

“If Project Play was about helping sport tell its very best story. Why we play is really about the deep story about how sport has shaped our society since the 1890s.”

– Tom Farrey, Founder and Executive Director of the Aspen Institute’s Sports & Society Program.

Get Involved
Stay Connected