Natalie Gordon

Natalie Gordon

Founder & CEO, Babylist, Henry Crown Fellowship

Berkeley, CA

Natalie Gordon is the Founder and CEO of Babylist, the leading platform for growing families. Each year, more than 10 million people shop through Babylist, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. Natalie founded Babylist in 2011 while pregnant with her first child, driven by a vision to create a better baby registry experience. Under her leadership, this bootstrapped start-up has grown into a profitable, multi-channel business. Today, Babylist stands as a generational brand driving $750M in revenue in 2025, recently celebrating 100 million gifts given through its platform. She holds a Bachelor’s degree in Mathematics and Computer Science from the University of Waterloo. Natalie is known for her founder-first approach, visionary leadership, and deep commitment to supporting new families. She lives in Berkeley, CA with her two sons.