An entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing,” Andy Cunningham has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing. She is an expert in creating and executing marketing, branding and communication strategies that advance corporate reputation, increase shareholder value and accelerate growth.
Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Steve left Apple to form Next and acquire Pixar, he chose Andy’s public relations agency, Cunningham Communication, to represent him. She continued to work with Steve for several years and has developed marketing, branding, and communication strategies for game-changing technologies and companies ever since.
Andy is CEO of Bite, a global marketing services agency, and founder and president of SeriesC, a management consultancy steeped in marketing strategy. The two firms collaborate on projects to accelerate growth for pre-tipping point companies.
Andy serves on the following boards: The Aspen Institute; CEO; Computer History Museum; Peninsula Open Space Trust (POST); World Presidents Organization (WPO) and ZERO1: The Art & Technology Network, an organization she founded in 2000 with the mission to shape the future at the intersection of art and technology. She is an Aspen Institute Henry Crown Fellow and holds memberships in the Arthur W. Page Society, CEO, TED, Women Corporate Directors and WPO.
Andy received a BA in English from Northwestern University and resides in Palo Alto, California, with her husband, Rand Siegfried, and their two children, McKinley and Cormac.