As an event featured in Frieze New York’s “In the City” program, join El Museo del Barrio and Aspen Conexión for a convening on the growing influence of U.S.-based Latino artists and the opportunities for collecting, investment, and representation, building on the robust success of the Latin American art market.

The Rise of the U.S. Latino Art Market: Lessons from Latin America will bring together leading museum directors, curators, collectors, artists, and philanthropic leaders, alongside emerging and established voices shaping today’s cultural economy.

Through a focused, case-driven conversation, the discussion explores how the rise of the Latin American art market offers a proven blueprint for elevating U.S. Latino artists to comparable levels of visibility, institutional recognition, and mainstream demand.

Framed against a global pop culture moment where Latino creatives like Bad Bunny are driving mainstream appetites, the discussion intentionally positions U.S. Latino visual artists as a new wave of creative influence in museums, galleries and collections globally, and an exciting new opportunity for art investors–expanding representation and learning from the Latin American art market case study.

Special thanks to PNC Bank for supporting Aspen Conexión’s thought leadership on the creative economy.